How's your direct mail marketing going? How can you take it to the next step

[Tony Hernandez]

I decided to do direct mail marketing to generate leads in my area. The market is hot and I'm taking the stance that getting deals off-market might be more fruitful than watching the MLS.

So for those of you who are doing direct mail, how's it going? What is one thing you are doing right? What is one thing you can do to make it even more effective?