Making use of Customer Testimonials

[Tyler Weitz]

When I first got started in the business, I would leave the closing table with a nice handshake and a friendly thank you to my customer for selling me their house. To this day I still kick myself for letting all those happy customers walk right out the door without getting a video from them sharing their experience with my company! 

You have heard the saying that nobody can toot your horn as loud as a happy customer. That could not be any more true. Recently, I have decided to start collecting video and written testimonials from all of my customers. No doubt, it has revolutionized my credibility with potential customers. Often, on the initial meeting with potential customers, one of the first things I do is refer them to my website to see real reviews from real customers. It is not hard for me to see the sense of comfort it has on my potential seller.

I also utilize written testimonials too. Obviously, these are much easier to put into a credibility kit than a video testimonial is, although my opinion is a video testimonial does carry more weight. After closing, along with the video, after the closing I will hand my seller a pre stamped envelope with a questionnaire to fill out about their experience, and a copy of it will go into my credibility kit.

Keep in mind that many customers or potential customers are very nervous about calling an investor to look at their house. They tend to have little experience selling homes and will partly wonder if you are a scam of some sort. From the moment you meet your customers, you have to do everything you can to break down that mental barrier and get them to like and trust you. Nothing does that as quickly as sharing a real testimonial from previous customers.