How will 100% consumer financing change your game in 2015?

[Aaron Norris]

On March 2, BBVA announced 100% financing for consumers in low to moderate income areas. They are also willing to help out with up to $4,500. While I haven't seen the program's full details, I'm certain they will have heavy qualifying guidelines (hopefully). 

I'm 38 this month and attending the wedding of my best friend, also 38, this weekend. He's never owned but lives in Los Angeles where even low-income inventory in his area starts in the mid $300,000s. A down payment is a HUGE hurdle for he and his fiance. They are both very responsible and would make great homeowners, it's the down payment in their market that has them stuck.

I posted this on Facebook and got lots of feedback on the NOW generation spending too much money on non-asset-backed items and experiences. Will a program like this, for "responsible" and "qualified" buyers, make a huge dent in your business in 2015? 

Keep in mind, even during the downturn, the VA no-down program was the TOP performing portfolio. Thoughts? I'm optimistic but also a little frightened.