Looking for a way to brand my buying and selling business

[Josh Caldwell]

Help.  I have a successful real estate investing business.  I do a little bit of everything. I rehab and flip, I buy and hold, I use lease options (pretty much every version of an option) I dabble in commercial real estate.

At the core of my business, I spend much of my time marketing for people to bring me deals.  I have web sites, bandit signs, print and radio advertising, but what I dont have is a coherent message across all media that says "I can use my creativity to get you out of your disaster of a property, no matter what price or condition"   Basically all of my stuff says I Buy Houses just like everyone else. 

So what I am asking, is how can I better articulate what I do and why a random property seller should call me rather than the other hundred guys with signs all over my town?

Thanks for any suggestions

Josh

[Dev Horn]

This won't surprise anyone, given my company and position, but I LOVE BRANDING.  In a crowded market, where there are too many competing options saying exactly the same thing, who can DO exactly the same thing, you need to stand out.  I think the key to that is buying or building an outstanding brand.  When consumers are confused about product selection due to too many choices, they turn to brand - one that they either know from the past or feel comfortable with because of the professional image, etc.

Many will tell you this is a business of one-time purchases (not "relationships" with people) and that brand doesn't matter.  Those people are NOT marketing people and I'm guessing many of them are also no longer in real estate.  Any business is about relationships, and a great brand helps people to refer you to their friends and family.

“A good name is more desirable than great riches; to be esteemed is better than silver or gold.” ~ Warren Turner