For Sale By Owner

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I am not a realtor but I have sold my own properties in the past. I am selling a property in southern California and right now it is a sellers market. SFR's are selling above asking price. How can I write up an offer that might be made but will allow me to keep it on the market for a potential bidding war? What is the language that would be used? Would it be better to list it below market value to entice bidding.