32% FSBO Sell Home with out Marketing

[Paul Sorgi]

I found that stat to be interesting and was wondering if it is a result of investors digging up the deals with their marketing efforts.  I also find it interesting that Yard signs is the #1 method of FSBOs getting a home sold.  

For Sale By Owner (FSBO) Statistics

• FSBOs accounted for 9% of home sales in 2013. The typical FSBO home sold for $184,000 compared to $230,000 for agent-assisted home sales.
• FSBO methods used to market home:
  • Yard sign: 36%
  • Friends, relatives, or neighbors: 28%
  • Online classified advertisements: 16%
  • Open house: 14%
  • For-sale-by-owner websites: 13%
  • Social networking websites (e.g. Facebook, Twitter, etc.): 7%
  • Multiple Listing Service (MLS) website: 7%
  • Print newspaper advertisement: 7%
  • Direct mail (flyers, postcards, etc.): 1%
  • Video: 1%
  • Other: 2%
  • None: Did not actively market home: 32%
• Most difficult tasks for FSBO sellers:
  • Understanding and performing paperwork: 18%
  • Getting the right price: 13%
  • Preparing/fixing up home for sale: 12%
  • Helping buyer obtain financing: 3%
  • Attracting potential buyers: 3%
  • Selling within the planned length of time: 7%
  • Having enough time to devote to all aspects of the sale: 6%

Source: 2013 National Association of REALTORS® Profile of Home Buyers and Sellers