How come "Costs vs. Value" charts never show remodeling costs being completely recouped?

[Phyllis E.]

I am a newbie here and I have been recently investigating the possibilities of rehabbing and flipping homes in my area. One thing troubles me though: although I've read about (and heard on the BP podcasts!) about the nice profits rehabbers and fippers can make, most real estate "Cost vs. Value" charts never show any remodeling projects completely recouping their costs in the resale value added! How could a flipper ever make any money?  Would anyone care to explain this apparent discrepancy between how a "flipper" can make money on remodels compared to the average homeowner remodel? I know flippers try to buy the homes below market value, but according to some of these charts,(I will link to one below), the average mid-range kitchen remodel only returns 63-75%, for example !  You'd have to buy the house waaay below market value in order to just break even if that were true. Yikes! Or are those charts only really accurate for the typical home that isn't in all that bad of shape to begin with. If that is the case, then do rehabs only pay if the home is in such bad shape that only a rehabber would buy it in the first place? Just curious how to make sense of these numbers.

Thanks so much.

http://www.remodeling.hw.net/cost-vs-value/2013/**