How do agents market upcoming open houses for their properties?

[James McGovern]

How do agents market upcoming open houses for their properties other than posting to Instagram and setting the open house times on the MLS?

[Russell Brazil]

Quote from @James McGovern:

Quote from @Jacob Kocent:

I'm not sure about other markets/states/cities etc., but here in Pittsburgh, PA I see a ton of listings marketed on Facebook. I know it is similar to Instagram but there are so many real estate groups on Facebook that have (tens of) thousands of agents/investors/home buyers and once you join, you can market the property in general but also market the open house. Hope this helps!

So, agents do not use anything more sophisticated than posting to social media?

I can post on my social media and drive 50-60 additional people through one of my open houses. I don't know a lot of people who can do that.