Direct mail - How would you write it

[Drew Farnese]

First I'd like to say how much of a help everyone on here has been. Thanks everyone!

Anyway, I have learned through you guys that a good method to find a deal is by compiling a list of properties in my niche and area that I would be interested in and directly mailing them asking them to sell. All the properties I selected are NON owner occupied, 2-4 units, <90% mortgage paid off.

I got a list together, and I'm a little stuck as to how to write a message. Should I ease into it? Try to be convincing? Just flat out ask if they will sell?

Should the message be printed as a post card or as a letter in an envelope?

What has worked for some of you?