Need help creating a marketing cadence/strategy

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Hi All! 

I’m looking for tips to establish a set cold call schedule for my VAs to follow. I also use smarter contact for texting. This has been tricky because we use a few different lists (Absentee, code violations, probate, etc). Each list also has a different amount of contacts. 

What is the most efficient way to establish a standard operating procedure to best utilize cold calling and sms on a monthly or weekly schedule. 

Text lists first and then have the VAs call the non-responses? 

Have the VAs call each list 3 times and then text after?? 

One list at a time or multiple in a days work??

This has been giving me a headache!