Converting a Failed Lead into a Client to List their House?

[Derek L.]

Hi Everyone,

I just started my first direct mail marketing campaign, and obviously, a lot of these calls lead me to owners looking to get more for their house than I can pay. However, many of these owners aren't working with a real estate agent. I'm currently in the process of getting my license, and I was wondering if it's ethical to turn these leads into clients I could represent as a real estate agent (after I successfully become licensed).

Is this an acceptable tactic, or is there an ethical issue here somewhere? If it is ethical, please still let me know if there are any gray areas, or things I need to be careful not to do. Lastly, how do you make that transition after saying, I want buy your house, but I can't give you anywhere near what your asking... but I could list it for you on the market for significantly more than I would pay?

I'd love to hear your thoughts. Thanks in advance.