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Updated almost 12 years ago on . Most recent reply

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Sean Dezoysa
  • Investor
  • Toledo, OH
34
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What creates the negative stigma about mobile homes?

Sean Dezoysa
  • Investor
  • Toledo, OH
Posted

Is it the types of tenants they attract, or a deeper social influence that the parks themselves create that apartments and other "tight living spaces" do not?

I must have poor intuition for this sort of thing, because it doesn't make sense to me why apartments would be seen as "normal" living spaces and mobile homes are often seen as trashy.

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Jon Klaus
  • Developer
  • Garland, TX
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Jon Klaus
  • Developer
  • Garland, TX
Replied

A lot of good answers so far. I won't rehash, other than to say trailers back in the day were very cheap and had a useful life of 20 or so years. MHs have improved dramatically because of HUD requirements, market demand, better materials and manufacturing techniques, and lender requirements. Still, the reputation of poor quality remains. Part of that is price. How can a house that cheap be any good?

Think Hyundai in the 1980s. Low cost and cheap reputation. They got a lot better through the 90's, but reputation took until the 2000's to catch up. They had to offer the longest warranty in the business to help overcome their old reputation. Now you can pay $30k plus for a Sonata, or almost $60k for a Hyundai Equus. They've been one of the fastest growing brands over the last few years.

The mobile home industry hasn't had the luxury to go upmarket. They can't compete when they get near the site built pricing. Customers won't buy. Stigma from the old days. Plus quality still doesn't match site built. How can it at half price?

Still, they fill a niche in the market very well. They fit well for the family that needs plenty of space at a budget. In the country they don't carry quite the stigma. Oh, and when you need a new home fast, nothing gets "built" faster than a mobile home.

I have a mobile home in Austin that is completely immobilized. It's got a 100% brick facade, granite, and stainless. Very few would know what it once was. However, even though it does have an FHA approved foundation, most lenders won't lend on it. A few will.

Park models are really a different category. A lot smaller and a lot more expensive per square foot. Going green is great, but it rarely pays for an investor at the low end. It doesn't even pay well in the $350k new home market I'm working in Austin.

I expect the MH stigma to remain, but they can also be very profitable for the investor. I'll cover that in the next post.

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