Building a mailing List to raise capital

[Logan M.]

Over the last few months, I have started using MailChimp to do more targeted marketing. I am specifically, targeting possible investors to my fund.

A few takeaways (I'm very new at this so they may seem basic):

1. Add anyone you feel may be interested,I have had some people who would not be qualified for my offering but they refer me to others who are qualified.

2. Look at the report after an email is sent and then look at who has opened the email multiple times. These people are the ones to call first.

3. Be consistent and talk about your offering to the target market in normal real estate conversations.

4. If you believe in what you are offering it makes asking for money less scary.

What other suggestions do the Pros have out there?

I am debating on creating a sub-group for mobile home park owners so I can mass market to them but still be specific to owners of parks.