Direct Marketing Follow Up Text Process

[Nathan R.]

I recently did a yellow letter campaign and would like to follow up.  If I have the homeowners' phone numbers, am I allowed to cold text them.  Simply asking if they received my letter and were interested in selling their home?  I would appreciate any guidance in this.  I don't want to be doing anything against regulations.  Also, does anyone have a better follow up the process to try to capture off-market sellers?