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Updated almost 3 years ago,
Need advice on an old loan officers business.
Back in the 2000's I was a loan officer. I have the phone number, website and business name 480Qualify. I had a lot of success generating leads. I won't bore you with the details but I left loans all together. I had always planned on getting back into it and being my own broker. A lot of years went by and I'm living in Southern Colorado now.
Through a realtor friend in Gilbert, I've recently been approached by a couple of mortgage brokers and hard money lenders to see if I'd be willing to sell or partner with. Being that I have no experience partnering with anyone in business. I thought I'd come here and ask for some feedback. I have no clue what to ask for in a partnership. I would love to do loans again. I still voluntarily help quit a few people get into the position of buying homes. Should I ask for a percentage of each deal that is generated through the business? I think selling it will get me very little as I have no records of its previous success.
For anyone not familiar with vanity numbers here is a little info and part of my pitch.
In 1999 a study was conducted by Michael J Motto. They found that 1800-NEW WHEELS pulled 14 times more calls than it's numeric equivalent when used with identical radio spots.
Having your vanity phone number as your business is that you can advertise on Adopt a highway signs. Generally you can't have a phone number on them. When your phone number is your business name, you can.
Whether it's used on a website, billboard, radio or TV. A vanity number will generate more leads.
Vanity numbers and website urls using vanity numbers are 50% more likely to get a response from clients
Vanity numbers assist the promotion of companies with their brand. They create a market of recognition.
Thank you for any thoughts, advice or feedback.