Realtor marketing/personal brand

[Brad Belser]

So I’ve been thinking a lot about rebranding myself. I have been in the business full time for 5 years. I feel like there are 2 things that set me apart from most agents in my market. 1. I am fairly heavily tattooed, full sleeves. 2. I am a musician, country music singer/songwriter. 

Any ideas how to use these things or include them into a personal brand? 

[Cody Lewis]

IMO the most important thing about your brand is being authentic. People can get caught up trying to maintain an image/brand online but, their close friends, family, and peers know it's not them. If you're looking to rebrand, lean into who you are and what makes you "you".