Attracting Investor Clients?

[Kate Barry]

Hello BP World

I am a Realtor in VT and NH, and I'm focusing on growing my team of buyer agents to handle the workload that the mainstream MLS is generating for us in our extremely hot market. I myself want to focus on listings and investor clients, because I myself am an investor and I love working with investors. I love analyzing deals and working with just the numbers, I love learning from investor clients because many of them flip, short term rental, or BRRRR.

I'm on BiggerPockets to network with like-minded folks and I was wondering if anyone had any tips or strategies for attracting investor clients to working with a Realtor.

Here's what I'm doing right now that has been working:

1. Finding off-market deals. I network as much as I can with my SOI and many sellers prefer to try out the pocket listing approach especially for properties that are in physical distress (meaning - need moderate to light rehab).

2. Posting and engaging on Bigger Pockets of course. I have connected with several investors on here who have become some of my best clients

3. Planning on Hosting a local Meet Up/REIA. I'm actually opening another business with a partner, a downtown Lounge and Bar (I have 15 years restaurant experience before I was a Realtor) and I want to use that space to host monthly REIAs. I have never done this before, so if anyone has any insight on what can make for a great Meet Up I'd love to hear! I'm thinking food, libations, a presentation, special invites?

If you are a Realtor who works with investors, what do you think are the strengths or traits that they want in a Realtor? Is it worth creating a separate branch of your team to specialize in Investors vs. Residential?