Is home staging worth it?

[Brandon Carlson]

Hi BP,

Yesterday I met with a client of mine that wants to list their mother's home. It's in a desirable area with limited inventory. The school districts are award-winning and within walking distance to elementary, middle, and high schools.  The home has a tremendous amount of character but it's all traditional, dating back to the '60s. The comparables in the area sold for $75k - $100k more than what I plan on listing it, but those homes have been renovated within a 5 year period. 

My question is:

Would you stage the home?

What has your ROI been when staging compared to not staging?

What factors do you consider other than the comparables when deciding to stage?

Thank you