Car Signage Call to action

[Frank Tovar]

My wife is looking to put decal lettering on her rear window on her minivan. What are some suggestions to put on there besides name, phone number and website. I feel that she needs to have a call to action. She is a realtor in San Antonio, TX. She is mostly wanting to represent buyers.

Thanks

[Jon Klaus]

I think the call to action you want s for prospects to contact you. Phone is better, since you can qualify and engage immediately. Web is OK for them, since they can consider what you offer without pressure.

As to the CA consensus that vehicle signage doesn't work, consider cost per impression. It can be very low with vehicle signs. Say you spend $300 for decent graphics and then drive that minivan for 4 years. That's 1460 days of multiple impressions. Do one deal and get great ROI.

If you are building a local brand, you might get even more value with those multi thousands of impressions. This (branding) might be the way to go rather than a rolling ad with a call to action.