Ball Point Marketing

[Ryan Cleary]

So (this probably sounds crazy) after listening to a podcast a few months ago (can't even remember the number) the guest started his own marketing company selling hand-written letters to other investors.  He used a hand-writing machine and claimed to get a great response.  

I was so curious and I ended up buying one for $250 and its actually great, its quick and the handwriting is identical to someones hand writing and it uses a regular ball point pen which is great because it smudges and creates perfect imperfections.  

I am joining Douglas Elliman as a new agent and I plan on making a letter for every single house in my town and hand delivering them during various free-time.  I thought this would be an interesting alternative to door-knocking (which I plan on doing as well, depending on pandemic).

Give me your worst criticism, trust me I want to hear it!!

[Bruce Lynn]

I like it.  Good idea.  Then call behind every letter.  Thank you notes to all you personally contact.

Have some kind of system also set up to follow up on all the opportunities you see while you are out walking.  Rehab taking place, moving trucks, vacant homes, FSBOs, distressed properties, etc.