What's the best lead generation for getting listings in this market?

[Blaison Samuel]

The market has shifted in the last few months, just wondering what's your number one best lead generation technique you are using to get listings in this market. Is it prospecting or marketing? Are you getting in the first time itself or many touches? If prospecting then who do you call and average number of calls per day and if marketing who are you sending and how many postcards/letter in a mail. Appreciate all your help and tips!!