Client Wants Off Market Property - Advice?

[Michael Webster]

I've had a few clients over the years come to me and ask me to setup a sale for off market listings.  I've rarely had them work out.  Does anyone have a good suggestion on how to approach a seller?  I was thinking this time I might just drop a handwritten letter off to them and explain that I have a client interested in specifically their property.  Any wording/ideas would be helpful!

[Ivan Guillen]

I agree with @Nathan Gesner it does not make sense to go out of your way and chase a seller, when you can likely make the same commission off of the MLS. It is simply not worth your time. As an agent, you have to make certain your time is protected. There are a lot of tire kickers, and they can waste tons of if their making you chase property owners that likely have no interest in selling.

Here is my tip, and this comes from the book The 4- hour work week. Focus on the 80/20 rule, meaning focus on whatever is producing the most results, and leave the rest alone. For me, I realized most of my business comes from listings, so now I focus on procuring more listings. This does not mean I do not work with buyers though. I have created systems that still allow me to work with a high volume of buyers, but it does not take from my time dedicated to procuring more listings. Ever since I have stepped back and focused on this I have been able to close more deals and also have more free time.

Here is a link explaining the 80/20 rule.

Hope this helps!