Providing Value After the Sale

[John Bodrozic]

I am curious how real estate agents provide value to their clients after the sale? This is also related to some research we are doing on how much of a marketing budget for real estate professionals goes to finding new 'cold' leads versus trying to keep your mindshare with your clients after the sale and trying to build a loyal customer base that produces more 'warm' referrals. We are interested in understanding this dynamic. THanks.