Rebranding as an Investors Agent

[Ben Grotzke]

Hello, I am a local realtor that happens to do a lot of work with investment properties and I want to be able to re brand myself as an Investment agent and eventually an investment specialist. How should  I go about this process?

Thank you,

Ben  

[Chris Mason]

For clients just starting: Local to me, there's a BP member who is also a Realtor that has a hisareanamehousehacking.com website set up where he highlights listed local properties that might be a good fit for that sort of things. Can't actually link it since he refers me business, so linking the website would in effect be self promotion. :) Pragmatically, from your perspective these clients are actually just really picky first-time homebuyers, always keep that in mind.

For well established clients: A common thing I see among agents that list a lot of 2-4 unit properties is a suit in tie, and this is in the SF Bay Area where generally no one wears suits. If you're in an area where people wear suits, I guess you'd just have to 'next level' that and always have a really really nice suit.