What is the perfect MLO?

[Joshua Baker]

Hey everyone!

I’ve been working as an MLO for several years in West Texas with an existing client book which has been a great experience thus far. That being said, I’m changing regions and opening a branch in Orlando, FL where I’ll be essentially building a new book while expanding the company.

I wanted to take a slightly different approach this time as my view on the MLO’s role has shifted over the years. Ideally, I want to build this branch and regional operation around the concept of adding value and helping build current Realtors businesses instead of the usual drop in and drop off marketing materials approach that is still all too common in this industry. Most shops all offer the same or similar loans and we’re all pushing similar rates which does little in the way of making a new branch marketable.

I would really appreciate some feed back as to what you would find helpful from an MLO in regards to making your business run more smoothly. Ideally, I’ll be able to utilize a portion of my existing business to provide business to prospective realtors within the first month I’m open which should help get the ball rolling. Short of simply bringing you business what can an MLO do that would make your business more efficient and make your job easier?