Question for Agents/Brokers - Marketing Related

[Cameron Maxey]

I need some help BP Family...especially from the agents/brokers/marketing directors out there.  I'm looking into using GoogleAdWords & Facebook marketing to get more exposure for some of my listings.  In specific, I'm thinking about all of the listings I have that are for medical use.  

My question - has anyone ever used these marketing platforms to reach medical users/doctors?  If so, what are some keywords I should think about using, and how are you going about structuring the marketing when setting it up?  I've had success with these two platforms in the past, but for some reason I'm not getting any traction when I use it for medical related properties.  One reason for this I believe, is the fact that many doctors/physicians live rather far (over 30 min drive) from their workplace, so targeting them by location isn't reaching the audience I intend to reach.  

If you have any other suggestions on how to get in front of these users that would be greatly appreciated as well!  Thanks in advance, any insight is greatly appreciated.