Question for Agents/Brokers - Marketing Related

[Cameron Maxey]

I need some help BP Family...especially from the agents/brokers/marketing directors out there.  I'm looking into using GoogleAdWords & Facebook marketing to get more exposure for some of my listings.  In specific, I'm thinking about all of the listings I have that are for medical use.  

My question - has anyone ever used these marketing platforms to reach medical users/doctors?  If so, what are some keywords I should think about using, and how are you going about structuring the marketing when setting it up?  I've had success with these two platforms in the past, but for some reason I'm not getting any traction when I use it for medical related properties.  One reason for this I believe, is the fact that many doctors/physicians live rather far (over 30 min drive) from their workplace, so targeting them by location isn't reaching the audience I intend to reach.  

If you have any other suggestions on how to get in front of these users that would be greatly appreciated as well!  Thanks in advance, any insight is greatly appreciated.  

[Angela Russo]

Originally posted by @Cameron Maxey:

I need some help BP Family...especially from the agents/brokers/marketing directors out there.  I'm looking into using GoogleAdWords & Facebook marketing to get more exposure for some of my listings.  In specific, I'm thinking about all of the listings I have that are for medical use.  

My question - has anyone ever used these marketing platforms to reach medical users/doctors?  If so, what are some keywords I should think about using, and how are you going about structuring the marketing when setting it up?  I've had success with these two platforms in the past, but for some reason I'm not getting any traction when I use it for medical related properties.  One reason for this I believe, is the fact that many doctors/physicians live rather far (over 30 min drive) from their workplace, so targeting them by location isn't reaching the audience I intend to reach.  

If you have any other suggestions on how to get in front of these users that would be greatly appreciated as well!  Thanks in advance, any insight is greatly appreciated.  

At least for Facebook - you can target based on where people are currently, not just where they live if you are concerned that the doctors/medical people/targets are driving in from outside your radius. HOWEVER- make sure that you pair this with targeted interests that narrow down the niche so you don't just get completely random people. You may also want to use a separate larger radius for where they live as well- for example, target the state or 20 miles larger radius so you don't end up with business travelers, sales people, etc.  Depending on your area you could also try targeting by medical/hospital group affiliations, etc

As with most marketing, it's best to split test and see what works. And feel free to come back with more questions!