Best ROI for marketing

[Danny Day]

I'm evaluating my marketing plan over the next 2-3 months and taking a step back at what I spent money on, and what returned leads.

March 2012 will be my 1st full year as a licensed real estate agent. I have dipped into various marketing methods, but have not seen the results I expected.

Direct mail
Hiring people to post on Craigslist $5 per hour
Printing ads in local neighborhood directories $175 + design fee, $75.
Hand written letters to FSBO's, more time than $$ spent
Hand written letters to FSBO's dropped off at their house, more time than $$ spent

So I am beginning to wonder, what brings in leads for you. What is your highest Return On Investment for your business?

My goal for next year is for every dollar that I spend, I want to at least return $2 for spending it.

Ideas are welcome..

Danny