Competing Against New Construction

[Jake Wernitznig]

Good Morning!

I'm a licensed agent new to leading a listing team. We have several $400-500K resale listings in areas where home buyers are flocking to new construction. Price reductions have been implemented across the board, and the homes show good considering that they are not brand new. I'm wondering what other strategies on top of aggressive pricing others are having success with when it comes to attracting buyers to your resale listing and away from new construction.

One thought that I have had is to add a BTSA for the buyer's agent. Our brokerage didn't seem to think that it would make much difference, but I don't believe that they have done it enough times to really know what kind of impact it may have under these conditions. Your thoughts are appreciated!

-Jacob from Houston, TX