Real Estate Agent ISA Advice

[Brendan Taylor]

I am a relatively new agent. Real estate has treated me well so far but i have to be honest, I HATE calling leads whether they be buyers or sellers. I dread it. Its the worst part of the day and often I do not do it. Still my business has grown over the past 6 months.

Many people have told me you just need to do it. Make calls. Make calls. Then make more calls. I think that is terrible advice. I believe my disdain for calling is counterproductive. Maybe its the millennial in me who just hates talking on the phone.

My thoughts are why not hire someone to do this for me? If I do my due diligence in the hiring process it will be someone who is much better at it than me and launches my business to the next level. I would most likely have to get a personal loan to pay this person so some risk involved but I see it as being very calculated. This person would make me money by gaining appointments because face to face interaction is where I excel. If I take a step back in the short term then so be it. 

I guess my question is what do people look for when hiring someone? This would be my first hire and I want to get it right. Also to people who have had success with ISAs, whether they be in house or virtual, what do you look for? Any advice on this topic would be much appreciated.