How to go full-time when you have another business?

[Mindi Rosser]

I recently got my real estate license, and I was amped to get started on moving towards becoming a part-time agent and transitioning into becoming a full-time real estate agent over the next several months. 

Problem is... my other business (B2B social media marketing) is taking off and now on track to generate well over six figures annually. It's mentally taxing work, but I'm pretty darn good at it. Referrals are rolling in. All of the marketing groundwork I laid over the past few years is paying off with amazing clients. I do enjoy the marketing work, but I don't see it as my long-term play. 

As of now, all of my work hours are being claimed by the marketing business, and I am struggling to find even one hour daily to devote towards real estate. On a side note: I'm a big fan of time blocking, productivity systems, and practice The ONE Thing methodology.

My hubby is working towards getting his real estate license by end of year, and our plan was to work together as a husband-wife team in the short-term and long-term.

Most of the advice I've received from my broker and other seasoned agents is that I need to consider going full-time, or I'm at risk of washing out or not reaching my income goals. I'm unsure how to proceed. 

• Do I continue growing my marketing business, even if I don't have the time to dedicate to real estate?

• Do I figure out how to outsource more of my marketing business, so I can free up brain space/time for real estate?

• Do I turn down marketing projects now, in order to focus on real estate?

• Anything else I should be asking myself or considering?

I'm keen to hear from any other agents who've gone through a similar transition themselves or helped someone else manage that transition. Thanks in advance!