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Updated almost 7 years ago, 02/16/2018

User Stats

636
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652
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Kyle McCorkel
  • Rental Property Investor
  • Hummelstown, PA
652
Votes |
636
Posts

Licensed agent in PA marketing for off-market deals

Kyle McCorkel
  • Rental Property Investor
  • Hummelstown, PA
Posted

Do any of the licensee's out there do any marketing for distressed, off-market sellers? My question for you is whether you are required to disclose your broker and licensed status in your advertising.  A few examples:

  • Let's say I send out direct mail to all absentee owners in my farm area, trying to pick up rentals or flips.  Does my letter need to have my broker's information on it?
  • Let's say I want to put a sign in front of each of my rehabs.  Something simple that says "I buy, fix, and rent houses", with a phone number.  Same question...do I need to put my broker's info on it?

I have no problem with disclosing the fact that I'm an agent, and if these marketing techniques got me in front of a seller I would disclose my licensee status immediately.  I'm just afraid that it might overly clutter the ads/signs/letters if I need to adhere to the strict guidelines set by the Real Estate Commission around advertising.

I will of course speak to my broker about this, but wanted to check what others have done.  Your past experience and insight on what works or doesn't work is greatly appreciated!

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