Purposeful Action Leads to Massive Results Agent Success Story

[Benjamin Riehle]

Earlier today @Scott Autenreith a sales agent on my real estate sales team in Tucson, Az. was interviewed by the CEO of Keller Williams Southern Arizona regarding his massive success during his first 6 months as a licensed agent. You can watch the interview Here.

For anyone in the industry you will be able to appreciate the incredible level of success Scott has had in his first 6 months, and for anyone who is not, trust me when I say this guy is completely killing it right now. 

6 closed transactions with $1.65 mil gross sales volume. 

9 active escrows with $1.55 mil gross sales volume.

From day one Scott has taken massive action towards his goal of becoming a Mega Agent. 

Now, why am I telling this story? I coach and train with real estate agents on a daily basis and continuously see the greatest separator in our industry is not talent, is not knowledge or experience it is simply taking massive purposeful action.  The individuals who take massive purposeful action have massive success and everyone else is left trying to figure out why they are not reaching their goals.

When dissecting any successful agent, what you will find is that they stick to a proven set of systems and models that allow them to remain extremely purposeful. In our industry it is extremely easy to chase the new marketing or lead generating idea that is "guaranteed to get you clients". You hear it on a podcast or learn about how another agent is getting clients hand over fist and so you stop everything you are currently doing and try a new approach. Two weeks later the shine wears off and you hear about a new idea and have to try it. This cycle continues month by month and you are left trying to figure out why you are not closing deals. 

Why has Scott been so successful? He identified his niche very early and focuses all of his energy and effort in attacking 1-4 unit investment properties. He works with investors, he markets to investors, he searches the MLS for investment deals and he constantly works to increase his knowledge about investing in real estate. If it is something outside of his specialty he will refer to another agent on the team so that his full effort is directed and becoming the number one agent for 1-4 unit investing in Tucson, Az.

I recently spoke on a panel of Keller Williams Mega Agents and one of the other speaks summed up real estate sales like this: 

"Being a real estate agent is extremely easy but most agents make it extremely difficult. You sell real estate to people that you know and to people you meet that are ready to buy and sell. It is that simple! However most agents over-complicate the process and end up getting in their own way. Stick to one model and build systems around it to allow you to generate massive purposeful action. If you do that you will find extreme success." 

Success is boring, success takes consistency and repetition. Steph Curry sits in the gym and shoots the same shot from the same place on the floor day in and day out and has done that since he was 3 years old. As an agent once you identify your niche you have to be willing to embrace the consistent repetition to master your craft, even when it gets extremely boring. If it is calling expired listings then you have to practice scripts daily and make calls for 3 hours EVERY day. If it is door knocking then you have to role play with team members and door knock EVERY DAY. 1 month in, 6 months in, 5 years in you are still doing the exactly same thing but performing at a unbelievably high level. 

That is how you master your craft and take massive purposeful action to achieve success. 

Stay Purposeful!

BAR.