Please critique my expired listing program that is failing

[Chris Farrugia]

I have created a program for myself and it just isn't working as is. I would love for you to have a look at it and critique it. Keep in mind as you look at this, I do not go after listings the day they expire. This is for listings that expired at least a month ago and aren't relisted yet. The ones that expired today receive 10 calls before 8am in my market.

A screenshot of my program is below.

With this said, set 4 is to send a message asking I can bring a buyer and get 3%. This is my way of seeing if they are still looking to sell.

When I mail MLS data, I am highlighting that listings ARE selling right now.

My "What I do differently" sheet shows my marketing plan (that impresses every person once I go on a listing appointment).

Finally, I basically give up on them and try for them to give me permission to send them market updates by email and then finally to like my Facebook page. After all of that, they go into a "Cold Leads" bucket so they get my newsletter emailed, etc...

How can I make this better? Why is it failing to produce listings? What step am I missing?

I should note that this is only one of the things I do. I do FSBO's, SOI, etc. of course but I want this program to succeed.