Direct Mail targeted to get listings

[Andrew Frowiss]

Hello! 

My father and I are both realtors in the Austin area and are putting together a direct mail campaign targeting a specific neighborhood. We have never done this before (specifically for resale) and had some questions. I tried to find other discussions about this, but most of the direct mail discussions are targeted towards investing. Here is what our marketing plan looks like:

• First class flier 8.5''X 11'' 
• UV coated door hangers
• Post cards color front and back 6''X 8 1/2'' (size may change)

We are planning to do one of these every 3 weeks and are also considering calling the neighborhood and door knocking. Here are some questions we have.

1. Should we use the same mail piece every time? (ex. for postcards should we use the exact same postcard repeatedly) Or should we change the content on the postcard after each touch?
2. What types of mail pieces are you all finding successfull? 
3. What content do you recommend for new agents?
4. What service do you recommend for printing and mailing Postcards (including design)

We would love any and all feedback! Thank you all!