Expired Listing Postcards

[Ryan Bakerian]

Any other Agents had success with this? I probably mail out 1000 post cards a year and I've got maybe one or two calls. It's quite time consuming, and if you count postage it gets expensive.

I know calling expireds is the best route, but it seems even calling first thing (if you can track down their #) the Homeowner already had 10 calls and is very annoyed by Agents. 

I realize expireds is truly low hanging fruit in this business. 

[Paul Hitchings]

Inspiring call to action via junk mail is an art. If you are only mailing out one card to each address, you might be wasting the postage. Consider 3x postcards to a 1/3 as many people, to increase your return and keep costs the same.

Also consider door-knocking a dozen homes every weekend. Yes gas is expensive, but aface sells  better than a card, every time.

If you like a challenge, target some FBSOs, maybe you could find ones on the market for longer than 90 days. Door knock and tell homeowner that if they continue to keep their home on the market and it doesn't sell, the stigma could ultimately cost them more than the real estate agent fee, so if they want to really sell the home, they might consider working with a professional. Show them what happens, on paper, when their home drops X% after being on the market 180+ days (with local comps to prove it) 

Consider positioning yourself as an expert by making one YouTube video a week about anything real estate related.  Have other professionals join you in the videos to talk about different issues, title, inspections, financing, etc. The more videos you do, the more you tell your friends, the more they talk about it, the more guests you have, the more followers you get, the more inbound traffic, and eventually, it will turn into deals. Not overnight, but over time.

More than anything get your face out there. Go to every real estate related meetup within 15 miles of your office/home. Start one if there isn't a good one (a great inbound marketing tip). Volunteer 2x a month, preferably at two different locations. Go to everything your friends invite you to, always. Spend 24 hours a day telling everyone in New York that you know real estate and you are making things happen. Tell them about the video you just did about how aerial drone footage is the new thing, or about how the X district in New York is seeing a X% year-over-year growth and could be the next hot market. Tell them about some interesting real estate issue one of your buddy agents is having. Your existence is now 100% real estate focused, nothing else matters!

Bonus tip - do regular annual stuff in your neighborhood. Host a Spring cleaning garage sale event. Try to organize a 4th of July party. Maybe start a community garden. Anything you can bring your neighbors together for, several times a year, is a great way to increase your sphere of influence and show the world that there are things more important than profit.

Source - 5 years as an assistant to highly successful Realtors