Cost per engagement on direct mailing?

[Jesse O.]

Hello,

What's your typical monthly budget on direct mailing campaigns and how many each month do you send?  Of those, what are your thoughts on how many of those who received the cards might be interested in buying or selling?

What other lead generation strategies are you using?  Do you have any success with Facebook marketing?

What's your thoughts on a total reach of 11,159 on a total advertising budget of $64.98 over 7 days in a particular city/suburb? Of those reached, we received 16 warm leads with, at a minimum, name and email addresses and 9 leads with full name, address, telephone number, and email address of people actually at least somewhat interested in buying or selling a home.  

Thoughts?