Direct marketing to renters for buyer leads

[Brandon L.]

I'm looking for other members experiences with direct marketing to renters to generate buyer leads.

I have read that over 75 percent of renters want to purchase but have perceived obstacles that make them feel home ownership is not an option for them. To me that means a little education on the options available to purchase a home might be what is needed to push them over the fence to purchase now.

What were the demographics you marketed to?

What was your ratio of marketing pieces sent out to leads generated?

Out of the leads generated how many actually closed on a home? 

What contributed to your success of failure?

What educational resources do you feel are mandatory to get a solid grasp of direct marketing fundamentals?

Thanks for any info or experiences you can contribute :)