Mailing advertising

[Preston Akers]

I have started a postcard campaign, which directly markets to probate lists within my market... and have had a little success. So far, this has just consisted of just one phase (a postcard) that those on the probate list have received, and now I'm ready to send my 2nd phase of that campaign.

I had in mind a letter, (written possibly) complete with my letterhead which would detail my services and what I specialize in.

Does anyone have any better recommendations? Thanks for any help you can offer.

[Rick H.]

Not to sound disrespectful but even a blind squirrel will occasional find a nut.

I ought to know because I've been both the squirrel and the nut.

There is no perfect system, campaign or single message that leads to profits. 

I don't think postcards are appropriate for probate. Letters in envelopes are probably better. 

I suggest you start with a single theme in each letter and have multiple touches. People are suffering from mail fatigue so your message needs to be of interest to them and they think they ought to be rewarded just for opening the envelope and reading your message.

Your message needs to contain an offer of a proposition that solves a problem. You'll need multiple touches. Experiment with the timing of your touches, the carrier envelope, headlines and copy. So many variables!

Remember that the job of your marketing piece is to get your prospect to call and for you to qualify. That's its only job.

Only those who quit never get calls.