My 1st 30 Days Prospecting Expireds = Total Disaster. Am I wrong?

[Aarin Jacobs]

Hi Everyone, 

I'm a new real estate agent and I just wanted to share my experience. I signed up with Mojo and got their CRM ($10), dialer ($100), and expired data ($50). 

My experience after 30 days of diligent prospecting (in Southern California):

• "Wrong number."
• "We've already re-listed the house." 
• "You're the 50th realtor to call me."
• "We decided not to sell our home."
• "Stop calling."
• No answer
• No phone number
• Voicemails galore

I don't think that any of this is Mojo's fault. I think that new expireds are just really hard to list over the phone -- Especially in my market. If you don't agree, I would love nothing more than for you to prove me wrong.

Maybe I should have:

• Followed up with a door knock
• Followed up with a direct mailed campaign
• Waited for them to age more, so there's less competition
• Called them, first thing in the morning, at 8am
• Given it more time 

What do you guys think? Am I crazy? Impatient? Unrealistic?

Real estate coaches always talk about prospecting expireds and how profitable they are. But in my experience, it was a total waist of time and money. Please tell me I'm wrong. 

[Russell Brazil]

@Jacqueline Carrington I hit them with a direct mail piece in the beginning of the month, an email in the middle of the month. I get an "item of value" into their hands every 3-4 months.  Unfortunately bombardment works.  Being an agent is completely a numbers game in terms of acquiring business. The more people I touch with marketing, the more deals I do. And hitting your sphere constantly means there is a greater chance that they associate YOU with REAL ESTATE, and thus increases your chance of a referral from them. One thing you do have to prepare you for is that there are people in your SOI that will not use you, and not refer business to you...and you need to be able to accept that...which can be very hard depending on who that person is. Ive had very good friends not use me, because they did not want me to know anything about their finances.

Now that works for initial business....getting repeat business means actually being a good agent. Most of my business is repeat business and referral, which in theory means that they were really happy with the work I gave them on the first deal I did with them.