Social Media Marketing

[Marques Barton]

Good evening BP, I recently received my real estate license and currently working part time at Keller Williams Northville/Novi Market Center in Novi,MI. My plan is to eventually go full time and continue to grow my business. 

My question is as a new agent should I create new handles for my social media outlets to promote my business or should use my current ones?(personal) I know Facebook is a key marketing tool but my current employers follow me. Not sure how they will take it if they see me marketing to potential buyers or sellers.

[JOAN DICKIE]

For Facebook, you will create a business page from your personal page.  A business page will allow you to run ads that you can't from your personal.  I created new handles for the rest of social media.  Check with your broker how you need to word your handles.  In Minn. it has to have your broker's name in all advertising which includes social media.  Wisconsin is a little more lax.  So to cover my bases, my handle in Facebook and Instagram is Joan Dickie-Keller Williams Premier Realty.

Congrats on starting your new career!