Agents Do You Prefer Large Brand Name or Small Boutique Brokerage

[Russell Brazil]

I have been with both a small boutique brokerage which had unbelievable commission splits, and with large brand name ones with bad commission splits.  Which do you prefer?

I actually prefer the large brand name even though my commission split isnt great.  Ive found that the more business the brand name brings me far outweighs the split. Also the access to all the perks that a brand name brings. I dont have to spend time or money trying to get marketing materials made. I just walk down the hall to our marketing person and they whip something up.

[Lisa Kohl]

If a majority of your business is retail and you're a newer agent then a brand name may be worth investing in. However if you already have systems in play for marketing etc and you don't require much coaching then flat fee is the way to go. 

My beginning as an agent was closing my own deals and throughout that I have built a solid investor client base as well as promoting my brand. So for me personally- small is the way to go without parting with commission dollars.