Biggest Difference Makers In Selling Luxury Real Estate

[Kevin Fox]

Hello Everyone,

I was hoping to hear some of your thoughts on what you feel makes the biggest difference in selling multi-million dollar properties ($2-4M).  I am looking primarily for things you do, both marketing and otherwise, that you may not do, or are far less important, when selling listings at a lower pricepoint.  (I.e. best way to effectively reach the international markets, things to significantly stress in regard to staging, etc.)

I appreciate any and all input! 

[Jackie Lange]

I've sold a lot of multimillion dollar properties.  The highest was a$17,000,000 house in Hawaii. 

Each property mush have their own web site with PROFESSIONAL PHOTOS.  (that means you do not take the photos, hire a professional) and professional videos

You will sell faster if you make the sale an EVENT.  Advertise a 2 day open house with limited hours, like 3-4 hours each day.   Accept bids on the property, then do a round robin bidding to determine who the highest bidder is .   Realize that many bidders will not see the house but will send a representative instead.  They will want to bid via text or WhatsApp.

Reach WAY outside your local market for the buyers.  You can do that with press releases which need to be sent out 10 days before the EVENT.  Depending on where the property is located, you should advertise in China, Europe, South America, South AFrica and UAE, and Sri Lanka for buyers.  What seems expensive to local buyers will seem like a super bargain to international CASH buyers. 

Definitely post on

http://www.mondinion.com/

All the houses that I've sold over $3,000,000 are CASH buyers.  No tire kickers.  It is never an emotional decision.  They just want a place to park their money.  

If you can provide management in addition to the sale it could clinch the deal.