Marketing homes prior to listing them?

[Jon Klaus]

We're building new homes in Austin, TX. I'm looking for ideas on marketing new builds before we list them on the MLS. We want to get in front of agents and incent them to look before we list, and possibly bring clients. Their feedback should be helpful in pricing the listings.

Here are some things we're looking at currently:

We'll have a new website up soon with each current property having it's own page, including new builds close to completion but not yet listed.

Postlets prior to listing, noting availability dates.

Email blasts to our agent database with "coming soon" etc.

Signs on the properties.

What are you doing to market properties before you're ready to list?