Listings what is your number one way to get listings now a days? ads ? Postcards?

[Francisco Milan]

Hello Guys

I want to get into listings, been doing buyers for the last 7+ years and I think it is time to get into listings but I how can I start building my listings pipeline? 

I am good at Tik Tok ads and Facebook ads, this works for buyers but not sure what works best for listings. I want someone who knows and is doing marketing for listings and its working for me to give me advice if possible it would be highly appreciated. 

[Bruce Lynn]

#1 most successful way for most people is to connect with the people who know love and trust you.  That's perhaps all the contacts in your phone, your FB and IG connections, your linked in connections.  Go after them first and the people they can introduce to you.  Call and ask them who they know that you should connect with in 2025.

Everything else for most people is low yield.  Postcards for example most people hope for 1-3% response rate.

[Nathan Gesner]

I agree with Bruce. You have to be purposeful, but it's the best method of building business.

Make a list of 50 people that know, like, and trust you. These are people that you believe would give you a good reference when they come across someone looking to buy or sell.

Contact each of these people at least once a month. If able, speak to them face-to-face at their work, your kids soccer game, church, whatever. Make small talk, learn about them, show you are truly interested in them as a friend. On the third month, ask them if they know anyone looking to buy or sell and that you are looking for referrals. Do this every month for a year.

If done well, you should get an average of one referral per person. Some may give 2-3, while others give none. Add new people to your list every year, rinse and repeat.

[Ben Kappel]

A question asked by every Realtor.  :) 

I think the simple answer is to just reach out to people.   

81% of people only reach out to one Realtor.  This is a numbers game,  so be the one to reach out.    

[Russell Brazil]

Talking to peopld

[Giselle Azcona-Lubbock]

What type of relationship have you kept with your buyers? If its been over 7 years,perhaps some of them are ready to sell at this point too? See if they're ready to upgrade or down grade? and most importantly ask for their referral. 

[Don Konipol]

Quote from @Francisco Milan:

Hello Guys

I want to get into listings, been doing buyers for the last 7+ years and I think it is time to get into listings but I how can I start building my listings pipeline? 

I am good at Tik Tok ads and Facebook ads, this works for buyers but not sure what works best for listings. I want someone who knows and is doing marketing for listings and its working for me to give me advice if possible it would be highly appreciated. 

Referrals are by far the most efficient, economical and profitable way to do business. But, how do you get referrals?
Two, (not mutually exclusive) approach’s.  First, deep relationships with people so that you know them well, they know you well, and relationship continues for many years.  As an example, we joined an expensive, but exclusive private networking group 12 years ago.  This group of 10 individuals has, through direct investment with us, and referrals accounted for over $65 million in invested cash in our syndications.  We meet every month, and are in constant contact with these individuals, in business relationships going a lot deeper than that.

The second way is to contact a large group of people with the understanding that only a few will result in “deals”.  In our case we tripled our deal flow when we started a program of direct email to mortgage brokers, real estate brokers, and real estate investors who could bring us either mortgage notes for sale or new loan opportunities for loans not qualifying for commercial financing.  Using LinkedIn, I was able to create a network of over 20,000 contacts. I was able to get 13,000 of them to opt in to receiving a monthly newsletter we issue, and as preciously stated results are 100s of deals or loan requests per year.  

Each method has a cost in both time and money.  Calculate expected returns, costs, time commitment, etc.  much of the actual time intensive work can be contracted out.  It’s know as SCALING your business.  
One word of caution.  Avoid the packaged, generic marketing programs.  A generic program can’t be tweaked enough to make it effective for any particular deep niche.  Professional guidance can be obtained from local personal experts experienced in your particular niche.  They will tailor a program for you, based on their success with similar businesses.  

Good luck