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Updated 11 months ago on . Most recent reply
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Tips for Building a Buyer's List in Kansas City
Hello Everyone, I was wondering if any Real Estate Agents had tips and tricks on prospecting? I work for an investment brokerage here in Kansas City, however I am new to this industry and looking for ways to build my pipeline. Should I go to open houses? Facebook groups? What has been working for you all the most? Thanks in advance.
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The selling strategy we utilize in my brokerage (ReeceNichols) is relationship based, and is from 'Ninja Selling' by Larry Kendall (sp?) The essence of it is reaching out to your friends and Family and simply talking to them. The idea is that they already know and trust you. Which is very important, and hard to achieve with a person you just met (leads, open houses, Facebook groups) While you may work with 'strangers' from these groups in your career, typically you will work with folks you already have a relationship with. I would recommend you read the book 'ninja selling,' as it provides you with a solid plan and schedule filled with action items to follow and execute to get results (if you follow it) And its not cringey, salesman strategies. Which I am not a fan of. Dont completely ignore open houses, fb groups etc, as I have had great clients that I met through those, but dont make them your main focus. Keep in mind, you can only host open houses for listings within your brokerage. and if you go to other agent's open houses and start soliciting the patrons for business, the agent/host will not take kindly to it :)