How do you manage initial cold calling dialogue with prospects?

[Mike Gunther]

I find that as soon as I learn a script (after 5,000 calls and 400 contacts, for instance), the script tends to stop working. My lead count gets cut in half. Same amount of contacts with 50% fewer leads.

I’ve tried sounding natural. It doesn’t work in a forced awkward situation. I’ve tried to avoid sounding like a robot, but I’ve learned that it’s way easier when you’re working with a brand new script. There is something going on telepathically or it just sounds less like a telemarketer with a new script like they’re absorbing the non-saleseyness through osmosis.

How do you guys manage your scripts when cold calling?