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Updated about 11 years ago on . Most recent reply

Postcard Campaign
I am a Commercial Real Estate Agent and 2014 will be my first full year on the job. I need a little advice...
This postcard campaign is NOT to solicit leads for myself but rather to build a Real Estate Network within my city. I have already tapped into my boss's (and colleague's) networks but finding apartment owners is different than finding office/warehouse owners.
My question is this: How can I differentiate myself, using my postcard campaign and other computer-related avenues to reach apartment owners? How can I stand out specifically with apartment owners?
Any suggestions/criticism/responses are much appreciated.