How To Advertise a New Product For Sellers

[Christopher Jason Lloyd]

I would like some agent's opinions on how to market this product.  We are trying to explode this product in our market and have done a little over 10 of these so far.  Most of the time I pitch this at the listing presentation, it's a no-brainer for the seller and they love it, just looking for more.

Currently we are sending mailers to absentee owners, social media marketing and homes around our recent projects.

The product - We offer a product through an affiliate business for our sellers that would normally be the target of many wholesalers.  We are looking for homes that need work to sell and covering all costs of renovation and managing the project start to finish as long as the property qualifies (mostly any project under $40k).  We make the seller a lot more money on the backend than selling to a "cash buyer".  We split added equity at closing with the seller for the project manager fee.