Calling All Realtors

[Wyatt Wolff]

Guys, genuinely curious because I get so many differing answers. What can we, your friendly neighborhood lending community, do to help you guys and add value? I feel like a lot of times there is a fairly adversarial relationship between RE agents and LOs. So, help me help you!  

[Chip Jetton]

If you're going to cold call an agent (warm lead/referral is always best) make it value added (unique loan products are best - HELOCs and construction loans are things that seem to be more rare in the lending community for most brokers; offer to host an event with (or for) them (open house for agents or the public is most common but you could do a first time buyer happy hour or something like that too); helpful rate information; information on the opportunity cost of waiting to buy in this ever increasing market is always good as well. At the end of the day, it takes some unique rate or loan product to really get my attention and certainly a warm lead b/c we do get so many cold calls from loan officers.  Especially now that the refi business has dried up.