Featured Agent Reviews

[Austin Johnson]

Does anyone have experience, conversion rates, etc. after using  BP Featured agent leads?
 I've searched and searched and I haven't seen any reviews, results etc. I like to read reviews before purchasing, call me crazy.
 I know it's a fairly new program. I can find numerous Zillow Leads reviews but nothing on this. anyone have anything?

[Caleb Brown]

I have been doing it since they launched it. We were one of the first cities they launched it in. Initially it was $500 per month and now they do $40 per lead so $1,000. I usually get 15-30 leads per month. Sometimes I get multiple a day or go a week before getting one. You have to work the leads as any other lead. This lead is also not always going to you. The lead clicks who they want the message to go to. Could be just you or 2 other agents. So speed is key on reaching out. Send out a message and call within a day. If they don't respond after a few tries(ideally you want to reach out 10-12 times) put them on a drip campaign. Most of the time they respond within 1-2 messages. I have had great success with it. I always figure out their criteria and dial it in. From there find them the right deal, don't just put them on an MLS auto email. I would say the % I convert is 10%. So If I get 30 leads a month it equals to 3+ closings. If I close 3 deals from their initial deal that's 9K from it(using 100K as the average price point). The key to them or any lead is follow-up. There are some leads that are 6 months out or are ready NOW. Most will take 1-2 months before they are ready and go under contract. I have a contact list I use to keep in touch and add notes. The other good part is they often do multiple deals over a year or multiple years so it leads to more than just 1 closing. One of my favorite stories is a family member who bought 1 BRRR and they ended up referring 4 family members. It has turned out to be 25+ deals which is nuts. It is a great pillar if you are working the investor niche and want to build your business on that. If you are a part timer or someone who doesn't love investing don't do it.